In the latest year of ‘800 Felice Bojola started his own leather production and opened two shops in Tuscany, one in Viareggio on the famous walk along the seaside and the other one in the very historical centre of Florence, nearby the San Giovanni Duomo. In the year 1906 the current headquarters of Bojola’s firm was inaugurated. During these 100 years of activity, our style and quality typical from the manual artisanal has been maintained equally well known worldwide. In the ‘60s, when the Italian fashion was still focused on very classical model done with varnished leather, Bojola started to use natural leather and cotton, contributing to the raise of a new casual style. Bojola is now at its fourth generation and Sergio, the founder’s nephew is supported by his sons Francesco and Lorenzo and his daughter Barbara since the ‘80s.