Firenze - since 1906

Our story

At the end of the 19th century, Florence, when it was the capital of Italy, welcomed Felice Bojola from Piedmont. Having arrived from Casale Monferrato, Felice had a dream: to create a place where his passion for fur and leather creations could come to life.
Felice Bojola
Bojola shop in the early 1900s.


And so, at the beginning of the twentieth century, he bought the Carnesecchi Palace, located in the historic center of Florence, a stone's throw from the Duomo. This ancient building became the home of his huge new leather goods store, founded on March 11, 1906.
Bojola poster from the early 1900s.


The quality of the products and the attention to detail quickly won over the public, making Bojola's leather goods an important reality in the Florentine fashion scene.
The Bojola shop during the 1920s.


In the 20's, Felice passed the management of the company to his son Adolfo, who concentrated the production on bags and suitcases. After Adolfo, the management passed to his son Sergio, beginning in the 1950s.
Sergio Bojola, Felice's grandson.


Sergio, driven by a great passion for craftsmanship and endowed with great creative talent, led the company to new levels of excellence and today, as then, he is dedicated to the family business, together with his sons Francesco, Barbara and Lorenzo and grandsons Francesca, Matteo, Costanza, Niccolò and Federico.
Exterior of the Bojola shop during the 1970s.
Interior of the Bojola shop during the 1970s.


The Bojola boutique is still located in the heart of Palazzo Carnesecchi. The family, with the same commitment and dedication as always, continues to produce high quality leather goods, combining tradition and innovation to meet the needs of the most passionate customers.
Each Bojola creation is unique, the result of meticulous work and a love of fine, natural materials. More than just a shop, Bojola is a Florentine institution that represents the best of Made in Italy craftsmanship.

Craftsmanship Maestry

Our historic laboratory is the soul of our brand. We still cut by hand, we finish all the products by hand and with tireless meticulousness we pack each piece with the utmost attention to every detail. Generally, the tanning of hides is done in metal vats. We still use wooden barrels and only use vegetable tanning agents. The result is a very soft cowhide, wrinkled like an orange peel, which darkens with time and acquires a characteristic charm that makes each of our products unique. However, the use of cotton is not missing, in the traditional logo fabric that has always decorated a series of very successful suitcases. The innovative merit of the company, is the development of a special washable and soft leather that is part of our own collection, which we call "lavato". Before we sew the pieces of a bag together, we press them together at a high temperature. The bag can then be safely put in the washing machine and ironed like any other garment.